History

HISTORY

Some of the most important dates in the history of the Company are:

1957

Establishment of a trading entity under the Hadjioannou family name in Ledras Str., the most central and commercial street in the capital city centre.

1958

The brands CANDY from Italy (domestic appliances), AGNI from Spain (mobile gas heaters) and FERGUSON – Thorn EMI Co. from UK (consumer electronics), were ‘landed’ as the first branded representations locally. These were subsequently undertaken as sole agencies and distributorships.

1959

Registration and actual commencement of the Company ‘DOMESTICA LTD’.

1960

The Cyprus Republic is recognized as an Independent Sovereign State.

1963

Political unrest and clashes between Cypriot and Turkish communities. Transfer of business premises to Regenas Str., Nicosia Business District.

1964

Establishment of a rental Co. ‘DER’, (Domestica Electrical Rentals), made possible the rental of the many graded products that the ‘container-less’ then transport was producing.

1965

Representation of the American air conditioner brand CHRYSLER (USA) was undertaken.

1968

Establishment of ‘DCC’ (Domestica Climate Control), for contract A/C projects in hotels, hospitals, refineries and other non-residential offers that the company made at the time.

1973

Transfer of business premises to ‘owned’ Showrooms and Head Quarters at Hommer Ave., in the Nicosia Central Business District, just in front of the central capital-city plazza.

1974

Military Coup and Turkish Invasion into the island. A war but nonetheless, a national political disaster that halted business potential and growth for the years to follow.

1985

Representation of the brand SAMSUNG in the electronics field.

1989

Registration of ‘TRISTAR’ consumer electronics brand name and start of the OEM business in the electronics business sector.

1990

Representation of the brand TERIM and commencement of OEM business in cookers under the brand ‘DOMEGAS’.

1991

The Company undertakes the representation of the biggest and most preferred U.S. domestic appliances manufacturer, MAYTAG INTERNATIONAL (USA). In the same year, the Company relocates its business premises to new and much larger ‘owned’ Showrooms and Head Quarter Complex, at Nicosia’s most prime location, at the crossroads of Grivas & Prodromou Avenues.

1992

Representation of the French producer USINE DE ROSIERES (part of today’s Candy Hoover Group) and the Italian extractor hood manufacturer JET AIR (part of the Elica Group).

1993

Representation of the Aussie & New Zealand manufacturer FISHER & PAYKEL (NZ).

1994

Representation of the Italian heating product manufacturer WARM under the brand name WAPOR (steam iron stations, oil-filled radiators, fan heaters etc.).

2000

Co-operation and distribution of the MITSUBISHI (Daya Heavy Industries), brand name air conditioners.

2001

Representation of the US-Egypt joint venture coop manufacturer UnionAir, for the brand name AMERICOOL in the air conditioning segment.

2002

Representation of the Italian brands IBERNA and ZEROWATT (tactical free-standing domestic appliance ranges), and CARAD, the Greek mini-dishwasher manufacturer.

2004

Cyprus is accepted as a full member of the European Union.

2005

DOMESTICA LTD fully acquires L&M EuroAppliances Ltd, a competitive player in the local market, and brings on board brands like ELBA (Italy) for entry-level domestic appliances, UFESA (Spain) for small appliances and two consumer electronics brands, under LOEWE (Germany) and SCHNEIDER (Germany).

2007

Representation of the SIL FIM Srl manufacturer of Premium designer extractor hoods.

2008

Importation and sale of consumer electronics brand FINLUX (Vestel Group Turkey).

2009

Representation of the TECNOWIND Hood extractor manufacturer (Italy) with the ELITAIR and UNICA brands.

2010

DOMESTICA LTD acquires the representations of  HOOVER and HOOVER PRO brand names  from the local company N.D. Solomonides Ltd. Re-launch of the local operations for these brands was achieved in 2011 in the mist of the soon to be referred as the European Economic Crisis.

2011

European Economic Crisis

2013

Cyprus Banking Crisis. During the month of March, the Euro Group intervenes in the Domestic Banking System and effects an unprecedented account ‘haircut’ in the two most important commercial banks locally, the Bank of Cyprus Public Co. Ltd and the Marfin-Laiki Popular Bank Public Co. Ltd.

TODAY

after some 55 years on, the Company is co-directed by the founder’s two sons, Andy D. Hadjioannou (1957) as the Technical Services Director and Marios D. Hadjioannou (1964) as the Marketing Services Director. In the last decade, the Commercial side of the Company has expanded drastically in size as well as in turnover, representing products and brands that cover more of the market’s vertical price structure, always focusing on high product quality and reliability. Moreover, it has further improved on fast and reliable Customer Services and Satisfaction as well as on innovative and promotional marketing practices and relations. Recent changes in systems operations and distribution have propelled its way in its field, as one of the most effective importing, retailing support and wholesaling distribution firms locally in the Appliances field. It is now representing leading Groups and renowned Brand Names globally, complementing their flagship brand ‘CANDY’ which is represented since 1958! The effort is that the brand & product range offered complements and caters for all price points and presents one of the best options in value for money buys in the quality appliance sector in Cyprus.